top of page

OUR HISTORY
ONCE UPON A TIME
...

- PREAMBLE -

Joachim Viard - Computer scientist - had built his personal and professional life in Paris

with his partner Anne Laroque and their three children: Saty, Luna and Mahé Viard Laroque.

After years in Paris, her desire to return to her roots intensifies.

When his father, André Viard offered him to take over the business,

Joachim seizes this opportunity. He trained as a winegrower in Avize from 2014 to 2015.

Anne Laroque - Designer and artistic director -

I accompany him by developing the brand,

symbol of this new professional and personal life project.

cachet cire logo.png
IMG_20210618_144028_610.jpg

- 2015 -

THE CHAMPAGNE

OUR NEW LIFE

 

BACK TO BASICS. GOOD BYE PARIS. HELLO EPERNAY

 

- July 14, 2015 -

The whole family moves in on July 14, 2015 in Épernay, National Day

As a happy omen, it is also the great moment of consecration for champagne

with the UNESCO classification of the avenue de Champagne in Épernay.

 

*
"There is no chance, there are only appointments"

Paul Eluard

*

-------------------------------------------------- -----------

LEARN MORE

Interview Anne Laroque - Paris, I'm leaving you

-------------------------------------------------- -----------

- September 2015 -

We create our brand VIARD LAROQUE

 

Our alliance embodied by our two names, that of our children:

Saty, Luna, Mahé Viard Laroque andYsée Viard Laroque (in the process of being created)

Our Viard Laroque family will soon be complete.

- November 2015 -

Joachim takes over the operation.

 

• • •

D06.jpg

- 2016 -

THE YEAR OF RENEWAL

 

 

 

 

NEW START.

NEW BENCHMARKS. NEW CHALLENGES.

NEW ROOTS

- April 19, 2016 -

Birth of Ysée Viard Laroque

 

- From September 20 to 29, 2016 -

First harvest from Viard Laroque

10 days - 10 pickers - 47,800 kg harvested

• • •

IMG_20210630_103726_411.jpg

- 2017 -

BETWEEN 2

A GOLDEN CHAMPAGNE THAT REFRESHES ON OUR HEARTS

 

- January / December 2017 -

We are developing the Viard Laroque brand

Design - Creation - Realization

From A to Z

-------------------------------------------------- -----------

LEARN MORE

The Champagne Viard Laroque brand

-------------------------------------------------- -----------

I begin my return to the sources in painting.

-------------------------------------------------- -----------

LEARN MORE

Indoor Bubbles Collection

-------------------------------------------------- -----------

- From September 1 to 10, 2017 -

Second harvest from Viard Laroque

10 days - 10 pickers - 60,500 kg harvested

- November 2017 -

Design and creation of a reception area in Paris.

Start of works and site monitoring.

• • •

20160924_075311.jpg

- 2018 -

REVELATION

 

 

 

 

 

OUR CHAMPAGNE REVELATION

- August 25, 2018 -

Third harvest from Viard Laroque

Exceptional in both quality and quantity

11 days - 11 pickers - 88,000 kg harvested

- From August 27 to September 6, 2018 -

Official launch of the Viard Laroque brand.

-

T-B-R-M 2012

Our first cuvées are revealed

in the private market

-

Website

www.champagneviardlaroque.com

unfolds on the web.

- September 2018 -

THE NEST in Paris

Our reception area nestled under the rooftops of Paris

opens its doors to you during our "Rendez-vous Bubbles"

Sale & Tasting

• • •

20220102_104854.jpg

- 2019 -

OUR SEEDLING

ART & CHAMPAGNE

 

 

 

WE SOW OUR SEEDS, THEY GROW LITTLE BY LITTLE

 

- January 2019 -

Joachim aspires to a reasoned development and works his vines to obtain certifications. 

VDC - Sustainable Viticulture in Champagne and HVE - High Environmental Value

 

- March / June 2019 -

 

AL EXPO 1.0

I exhibit for the first time in champagne the works that she inspired me.

A magnificent exhibition in an old press as a backdrop.

A partnership with Etienne Goutorbe - Goutorbe champagne house in Ay.

-------------------------------------------------- -----------

LEARN MORE

AL EXPO 1.0 Exhibition

Newspaper

-------------------------------------------------- -----------

- July 2019 -

Épernay, stage town of the Tour de France.

The Viard Laroque house is on the course of the race. She dresses for the occasion.

- From September 10 to 20, 2019 -

Fourth harvest

11 days - 11 pickers - 53,500 kg harvested

- October 2019 -

The birth of our Prestige cuvée.

 

Vintage O

as ORIGIN

Limited edition

-------------------------------------------------- -----------

LEARN MORE

Vintage O - Limited Edition

-------------------------------------------------- -----------

• • •

20210511_202016.jpg

- 2020 -

OUR HARVEST

ART & CHAMPAGNE

SUSTAINABLE DEVELOPMENT

THE TIME HAS COME TO REAP THE FRUIT OF OUR LABOR

- January 2020 -

Vinetz Abbey is hosting my second exhibition in champagne.

AL EXPO 2.0 - Graphics & Poetry

Twinkle in the heart of winter

A partnership with the city of Châlons en Champagne,the Grand Est region and the Viard Laroque champagne.

-------------------------------------------------- -----------

LEARN MORE

AL EXPO 2.0 exhibition

Newspaper

-------------------------------------------------- -----------

 

- March 2020 -

We decide to design our own reception areas.

THE WORKSHOP in Epernay

We are restoring and transforming the stables at the bottom of our garden to create a space in our image.

Reception - Sale - Exhibition - Tasting - Creation workshop

 

THE GALLERY in Voipreux

Joachim is gradually restoring the family home on the farmto create another exhibition space in the heart of the vineyards.

- July 2020 -

Our environmental involvement has been rewardedby obtaining certifications:


VDC 

Sustainable Viticulture in Champagne

HVE3

High Environmental Value

-------------------------------------------------- -----------

LEARN MORE

HEV

VDC

-------------------------------------------------- -----------

 

- From August 25 to 30, 2020 -

Fifth harvest

6 days - 14 pickers - 52,000 kg harvested

- October 2020 -

Our Prestige cuvée is dressed in a sustainable way.

 

Vintage O

as ORIGIN

- November 2020 -

Creation of our instagram account

@viard.laroque.champagne

-------------------------------------------------- -----------

LEARN MORE

@viard.laroque.champagne

-------------------------------------------------- -----------

• • •

 

20220429_151232 2_edited.jpg

- 2021 -

OUT OF TIME

 

 

COVID IS SLOWING DOWN THE WORLD BUT NOT OUR DESIRES

WE JUGGLE WITH LIFE AND OUR MULTIPLE OCCUPATIONS

- February / May 2021 -

I fight in my own way against the ambient gloom in these times of confinement

by working to deconfine Art.

I dress the windows of residents and shop windows in Epernay.

 

-------------------------------------------------- -----------

LEARN MORE

Art at the windows exhibition

Liberated Thought Exhibition

-------------------------------------------------- -----------

 

- From September 18 to 25, 2021 -

Sixth harvest

8 days - 12 pickers - 59,000 kg harvested

Of which 8,000 kg pressed separately,

coming exclusively from the Clochettes plot.

- Creation of our plot cuvée -

- September 30, 2021 -

The work of L'ATELIER is coming to an end.

Thanks to our friends and partners Benjamin Rinlinger and Yohann Moreaux

- October 2021 -

We draw our ideal world.

It's the turn of the garden to be remodeled.

" Let's cultivate our garden"

Voltaire

Thanks to our friend and partner Reynaldo Miguel for the realization. - Champagne green spaces

www.spaces-verts-champagne.fr

- November 2021 -

A new cuvée to refine our color chart of the Côte des Blancs.

Pure White shade.

Vintage B

EXTRA BRUT

100% Chardonnay

5G/L

• • •

- 2022 -

THE CROSSROADS OF POSSIBLES

WHEN THE DREAM COME TRUE

- January 2022 -

Birth of our concept "The crossroads of possibilities"

with the creation of our reception area and my workshop in Épernay.

THE WORKSHOP

Art & Champagne

 

- in Epernay -

Home - Exhibition - Sale - Tasting

 

- April 21, 2022 -

Extraction of our plot vintage

Clochettes

100% Chardonnay

It will bubble a few months before being revealed to you.

- May 2022 -

Our website has been updated

 

• • •

 

The story continues...

 

FOLLOW US

• • •

LOGO CVL.png
  • Black Instagram Icon
bottom of page